The Vernacular Type Project

Documenting distinct global cultures through hand-lettered public signage

Conversations

Ngoc Sanh

Dash of the Brushstroke

In this interview design educator and typographic researcher Steffi Neukirchen discusses her Signs of Saigon project, and what made her interested in vernacular typography in Vietnam. She shares her experience photographing and documenting signs in a wet market in Vietnam, and the discoveries she made along the way.

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Brahim Boucheikha on Moroccan Visual Culture

Brahim Boucheikha on Moroccan Visual Culture

In the spring of 2026 I had the great pleasure of meeting Brahim Boucheikha, a type designer, graphic designer and educator from Morocco who splits his time between Paris and Marrakesh. In this conversation with Brahim, we discuss his interest in typography and design, as well as the unique visual culture of Morocco.

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