Welcome to the Vernacular Type Project, an online collection of images documenting hand‑lettered and hand‑crafted vernacular signage from around the world.

Vernacular typography (or type) consists of letterforms and typography specific to a particular place, reflecting its unique visual culture. Crafted by designers, artisans, and untrained creators, vernacular type often features unique or unconventional letterforms. It uses a variety of materials—from hand-painted letters to words created out of bamboo, neon tubes, shell, or mosaic tiles.

More about the project More about vernacular typography

“Typography is most decidedly about place, and the flavour it takes from a specific location.”

—The Bloomsbury Handbook
of Global Typography

Featured Collection Images

Coffee Shop Martinet
Prothesiste Dentair
Bún Riêu Cua
Hớt Tóc
The Sideshow
Tourist Boat
Tiệm Ăn Cao Lầu Bá Lễ
Chuông Vàng
La Clinique Du Ballon
Chuyên Sửa Chữa Các Loại Giầy Dép
Mediterrani
Boucherie Kawtar

Recent Article

Dash of the Brushstroke

Dash of the Brushstroke

In this interview design educator and typographic researcher Steffi Neukirchen discusses her Signs of Saigon project.

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Recent Gallery

Plaques in Morocco

Plaques in Morocco

This collection of tile wall plaques in Morocco showcases the lettering potential of this medium.

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Recent Story

Morocco

Morocco

Explore the vernacular signage of this country in North Africa, and its unique mixture of people, languages, and scripts.

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Become a Contributor

Throughout this site you will see many striking examples of vernacular typography from across the globe. If you get inspired, you too can contribute to this growing collection!

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